Marketing Analysis Amazon.com Inc. - 1405 Words

Amazon.com Inc. Report Stephen Hesson Mrs. Robinson-Jones EH-300-01 University of Alabama – Huntsville June 23, 2015 Amazon.com, Inc.(Amazon) is an online retailer, which offers a variety of products and services through its website, they also produce and sell the Kindle e-Book reader. Amazon.com, Inc. is located at 410 Terry Avenue North, Seattle Washington 98109 5210, USA, Amazon is also located in Redlands, CA, Chattanooga, TN, Lexington, KY and numerous other locations. Jeff Bezos started Amazon.com, Inc. in 1994, and launched the Amazon.com website 1995, as a book retailer on Netscape, and AOL. In 1998 Amazon expanded by acquiring Bookpages, Telebook, Internet Movie Database, Planet All, and Junglee Corp, Then in 2004, Amazon struck a strategic alliance with the Bombay Company to sell their products on new e-commerce technology website and then entered the Chinese market by acquiring joyo.com, one of China’s largest online retailers of books, music, and videos. A year later in 2005, Amazon launch their own search engine and acquired BookSurge, the leader in book printing and fulfill ment. In 2006, Amazon bought Shopbop.com retailing women fashion clothing and accessories and launched Endless.com for shoes and accessories. In 2007 dpriveiw.com, a digital camera information site, and Brilliance Audio, the largest audio book publisher in the US, joined Amazon’ expanding online retail portfolio. Company acquisition continued each year withShow MoreRelatedMarketing Analysis Of Amazon.com, Inc.1589 Words   |  7 PagesMarketing Analysis of Amazon.com Company Overview Jeff Benzo founded Amazon.com, Inc., simply known as Amazon in 1994 in Bellevue, Washington. Benzo started the company with the name of â€Å"Cadabra† on July 5, 1994 and a year later in 1995 changed the name of the company to what it is now, Amazon. The reason Benzo picked the word Amazon to name his company after was because he knew the Amazon river was special and unique just like he wanted his company to be, not only that but he knew the Amazon riverRead MoreMarketing Analysis : Amazon.com Inc. Marketing Strategy2985 Words   |  12 PagesAmazon.Com, Inc. Marketing Strategy Executive Summary Originally, Amazon.com Inc. started as a website for buying and renting books, founded by Jeff Bezos in 1997, Amazon.com then grew to selling electronic books, and now has every household item, CD s, DVDS, Kindles, and food products. Amazon s ethics with the consumers/customers and adapting to the customer is always right model has made this company a model for exceptional customer service management. In addition, it is quoted that AmazonRead MoreMarketing Analysis : Amazon.com, Inc.1005 Words   |  5 PagesIntroduction Amazon.com, INC. opened its online retail website in 1995, and has now become one of the largest online retailers in the world grossing over 88 billion dollars in sales in 2014 (Business Insight, 2014). With ten different online markets across the world including the United States, China, the United Kingdom, Canada, Japan, and several other countries. Amazon.com, INC. sells a variety of merchandise from electronics, apparel, books, and an assortment of other general merchandise itemsRead MoreMarketing Analysis : Amazon.com, Inc.3339 Words   |  14 Pages Amazon.com, Inc. Introduction Amazon.com, Inc. was founded in the year 1994 by Jeffrey P. Bezos after he left his employment with D. E. Shaw Co. (Wall Street firm) as vice-president and moved to Seattle. After reading a report about the future of the internet projecting annual web commerce growth at 2,300%, Bezos created a list of 20 products that could be marketed online. He, finally narrowed the search five most promising products including compact discs, computer hardware, computer softwareRead MoreA Complete Financial Analysis Of Amazon.com1302 Words   |  6 PagesComplete Financial Analysis of Amazon.com: Amazon Analysis â€Æ' Introduction Amazon.com is an online retail company formed in 1996 by Jeffrey Bezos. The company sells a multitude of products ranging from electronics to subscription services for premium members. Amazon encompasses millions of items sold through outside companies. Additionally, Amazon offers services which allow business people, such as filmmakers and singers, the rights to sell and publish their works (Amazon.com Inc Company Profile)Read MoreDemand Elasticity Of Amazon s Product1285 Words   |  6 Pageson over 10,000 eligible items on the website. Besides that great benefit prime users can stream instant video, music, read eBooks and various other perks. This is a type of bundle pricing tactic the leads customer to purchase exclusively on the Amazon.com platform for everyday products. As deliberated in our textbook, â€Å"The purpose of bundle pricing is to induce the buyer to spend more than they would have if they had only bought one unit of the product, and thus increase the overall reve nue of theRead MoreCase Study : Amazon s Marketing Strategies1538 Words   |  7 PagesAmazon’s Marketing Strategies Abstract The purpose of this paper is to demonstrate Amazon.Com, Inc.’s ability to be successful and how other companies compare in building on success in the business world. The marketing concept is to deliver a product or service to consumers where there is a want/need for a targeted audience, while also profiting financially. Businesses success focuses on obtaining the necessary resources, striving towards excellence within the workforce and satisfying the customerRead MoreAmazons Competitive Analysis1296 Words   |  6 PagesCompetitive Analysis Competitors are the firms that compete to serve the same customers in the same marketplace. Competitors can compete directly or indirectly. Competition happens on two levels: Product or service competition. Due to the shift of focus for Amazon, it has become the Earths biggest anything store. Its competitors have expanded from just online book retailers Barnes and Nobles and Borders to top audio retailers CDNOW.com and online auction house e-bay.com. Amazon has an overallRead MoreAmazon Company Analysis : Business Analysis1558 Words   |  7 Pages Amazon Company Analysis Group 1: Adrian Perez Cassie Carey David Mendoza Laura Stone Wayland Baptist University Amazon Company Analysis Introduction Amazon.com Inc. was initiated by Jeff Bezos in 1994 after realizing the rapid rate at which the internet and websites were growing in popularity among business organizations and individuals. In 1995, the company started operating its website for selling books, videos, compact discs, computer software and computer hardware beforeRead MoreThe And Its Visionary Jeff Bezos1652 Words   |  7 PagesThe Footstep To The Amazing Amazon.com This paper will discuss the history of Amazon.com and its visionary Jeff Bezos, the company financials outcomes over the years, the risk or uncertainty in its, government regulations that affect Amazon’s processes. The efforts used in the production function of the company, the innovation strategies and challenges in safeguarding these ideas along with the new technology tactics that Amazon has introduced into the markets, the increase or decrease of its product